Paid Ads that convert without vanity metrics

We build profit-first campaigns across Google, YouTube, Bing & AI Search that work in your P&L, not just in your ad dashboard.

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ROAS is a blunt instrument. It hides margin bleed, ignores SKU economics, and often misleads your team. PAX™ (Profit After eXpenditure) is our north star. It's how we know what's really working.